Strong UAE presence at SIAL Paris 2024

A number of UAE-based food companies are participating in "SIAL Paris 2024," the world's largest and most influential food industry exhibition, running until 23rd October.

Held at the Paris Nord Villepinte, France, the five-day event celebrates 60 years of SIAL as a key platform for fostering innovation and collaboration in the global food sector.

The UAE pavilion made a strong impression, showcasing high-quality products that align with international standards. Retailers, distributors, and investors expressed keen interest in exploring partnerships with UAE producers.

Saud Abu Alshawareb, Executive Vice President of Industrial Leasing at TECOM Group at Dubai Industrial City, told the Emirates News Agency (WAM) that the UAE is committed to supporting foreign investments and promoting local companies through global exhibitions to boost Emirati products abroad.

"The goal is not only to market UAE-made products but also to position the country as a hub for innovation and sustainable industries," he noted.

He emphasised that this aligns with national efforts to expand exports and facilitate international business. "Dubai Industrial City supports this strategy by offering integrated logistics solutions that connect key infrastructure such as Jebel Ali Port, Al Maktoum International Airport, and Etihad Rail, ensuring smooth global operations," he added.

Abdulrahman Al Ameri, CEO of Mars Food Industries, shared his ambition to grow the international footprint of his company, the first Emirati company specialising in producing and exporting infant grain flour.

"Having already expanded into ten African markets, we're now focused on Europe, Asia, and Latin America," said Al Ameri. "Our aim is to make UAE products a trusted part of children's nutrition worldwide."

Al Ameri credited Dubai's infrastructure and leadership support for enabling their rapid success, emphasising their commitment to maintaining high standards to compete in global markets.

Similarly, Shereen Saeed, General Manager of Silverline Gate Foodstuff Trading, highlighted her company's efforts to expand internationally.

Specialising in dairy products, Saeed explained that her company aims to enhance its international presence by offering products that meet the needs of both consumers and professionals in the food and beverage sector.

"Our focus on quality and innovation has allowed us to export to 150 countries so far," she said. "Through SIAL, we aim to deepen existing relationships and explore new markets."

The UAE's participation at SIAL is part of a broader strategy to grow its food exports and establish itself as a leader in sustainable food solutions. Companies at the event showcased a diverse range of products, from dates and organic goods to bottled water and ready-made meals, reflecting the UAE's growing role in the global food landscape.

SIAL Paris 2024 has attracted over 7,500 exhibitors from 120 countries, featuring nearly 400,000 food products. The UAE pavilion offered a glimpse of the country's progress in advanced food manufacturing, underscoring its ambition to secure a competitive edge in global markets.

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