Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Tolerance and Coexistence, visited the 32nd edition of the Arabian Travel Market (ATM) 2025 today, held at the Dubai World Trade Centre.

The event is a leading platform for the tourism industry in the region and globally. It brings together more than 2,800 exhibitors from 166 countries and is expected to attract over 55,000 visitors from across the travel and tourism sector.

Sheikh Nahyan was received by a number of senior officials and event organisers. He began his tour at the Department of Culture and Tourism – Abu Dhabi pavilion, where he was briefed on the emirate’s latest cultural, heritage, and tourism initiatives that align with the UAE’s vision of reinforcing its status as a global hub for tolerance and cultural diversity.

Sheikh Nahyan then visited the Emirates Airline pavilion, where he was welcomed by H.H. Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Airline & Group.

Sheikh Nahyan was introduced to the airline’s latest innovations designed to enhance passenger experience, as well as its international expansion plans.

He continued his tour with a stop at the Dubai Department of Economy and Tourism pavilion, which showcased Dubai’s tourism capabilities and strategic initiatives that support the “Dubai Economic Agenda D33” and aim to further position the city as a global destination for tourism and business.

He also visited the Kingdom of Saudi Arabia pavilion, where he reviewed the latest developments under the “Saudi Spirit” programme and national strategies aimed at transforming the Kingdom into one of the world’s leading sustainable travel destinations by capitalising on its diverse natural and cultural offerings.

Furthermore, Sheikh Nahyan visited the Sharjah Commerce and Tourism Development Authority pavilion, where he was briefed on Sharjah’s integrated efforts to promote its rich cultural and environmental heritage, reinforcing its position as a centre for cultural and family tourism in the region.

The visit also included several regional and international hotel group pavilions, where he was introduced to the latest hospitality trends and innovative approaches to providing sustainable, comprehensive guest experiences tailored to modern travelers.

On this occasion, Sheikh Nahyan bin Mubarak Al Nahyan stated, “The UAE’s continued success in the tourism sector is a reflection of the ambitious vision and wise leadership of President His Highness Sheikh Mohamed bin Zayed Al Nahyan, and His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai. Their guidance has laid solid foundations for development, making the UAE a preferred global destination for tourism.”

He added, “I am pleased to be here at the heart of this important international event, which clearly demonstrates the UAE’s commitment to strengthening international cooperation and developing the tourism sector as a pillar of the national economy and a vital avenue for promoting tolerance, openness, and cross-cultural dialogue.”

He further commented, “I was truly impressed by the diverse and innovative initiatives presented by participants from around the world. They reflect the maturity of the sector and the dedication to building a shared future rooted in sustainability and innovation. I am confident that this exhibition will play a vital role in shaping the future of regional and global tourism.”

At the end of his visit, Sheikh Nahyan expressed his appreciation to the organisers, led by the Dubai World Trade Centre, for their outstanding efforts in delivering this prestigious international event with excellence, showcasing the UAE’s bright image to the world.

This year’s Arabian Travel Market is held under the theme “Transforming Travel Through Entrepreneurship,” with a focus on cross-border and cross-sector collaboration to build a more inclusive and sustainable travel industry.

The exhibition features three main content theatres: the Global Stage, the Future Stage, and the Business Events Stage – all dedicated to exploring current trends and challenges shaping the future of the travel and tourism industry.