Dubai, a city where Arabic tradition meets urban lifestyle, has risen to become one of the most prominent holiday and business hub of the world. Rixos Premium Dubai hotel located at the heart of Dubai’s popular urban destination is redefining the core of luxuriant hospitality by marrying entertainment, leisure, dining, hospitality and relaxation to reveal the city’s newest jewel.

With panoramic room views overlooking the beach and the world’s largest Ferris Wheel, The Dubai Eye, the 35 - storey lifestyle hotel welcomes its guests from all around the world to stay at this exotic haven where the pulse of the city can be best felt. The hotel is within close proximity to popular shopping destinations such as The Walk, Dubai Marina Mall, Mall of the Emirates and the city’s buzzing highway, Sheikh Zayed Road. The impeccable crystal design of the tower is an architectural landmark transforming the cityscape of JBR.

This new breakthrough Rixos Premium Dubai hotel offers 414 sleek rooms and suites also features a private beach as well as a total of 9 restaurants and bars. Guests can enjoy authentic Turkish cuisine at Turquoise, the hotel’s signature all-day dining restaurant, tantalize taste buds with inspiring meats and dishes at Riviera Beach Grill, relish their favorite coffee and tea with sunset views at its best at Crystal Lounge or just unwind at Azure Beach with its pool, beach and outdoor lounge facilities. Guests are spoilt for choice following the recent openings of world renowned brands such as Black Tap Craft Burgers & Shakes; Lock, Stock & Barrel; STK Steakhouse; Inner City Zoo; and Luigia Ristorante upending this vibrant hotel as a leading culinary destination. Rixos Premium Dubai will also open up new doors of sophisticated banquets and events offering a choice of 10 spacious meeting venues with a seating capacity of 12 – 150 guests and a Diamond Ballroom which can comfortably cater for up to 700 guests. All these venues have been carefully designed with the fast-paced business entrepreneurs in mind and are fitted with ultra-modern, tech-savvy equipment.

The hotel includes a state-of-the-art fitness centre, RixGym with floor-to-ceiling views of the azure Arabian Gulf, as well as Natureland spa known for its signature Turkish Hammam. Not only that, but guests can have a luxury shopping experience in-house at the high-end boutiques Rodeo Drive, Via Rodeo and Ocean Drive that are due to open this year.

 “This is an excellent time to expand Rixos Hotels portfolio in Dubai as the market continues to experience radical growth while establishing itself further as one of the world’s premier leisure and business destinations”, says Fettah Tamince, Founder and Chairman of Rixos Hotels.

“With an influx of attractions and multi-national corporations opening in the region, Rixos Premium Dubai’s sought-after location and unparalleled amenities will position the property as a prominent landmark in Dubai,” added Mr. Tamince.

To its portfolio, Rixos Hotels will add another two iconic properties by 2018 in Abu Dhabi and the Maldives highlighting the expansion of the Rixos brand into the key resort markets of the GCC region and Asia.